Privacy Policy

Privacy Policy for

Our Commitment to Privacy

At, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you visit, and how we safeguard your information. We never sell your personal information to third parties. To make this notice easy to find, we make it available via a link at the bottom of all pages of the site.

Your Acceptance of This Privacy Policy

By using or accessing this site, you signify your acceptance of our Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access our site. We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time. This Privacy Policy is subject to change without prior notice. For that reason, we encourage you to review this Privacy Policy periodically and to make note of the date of the most recent revision. Your continued use of our site following the posting of changes to these terms means you accept these changes.

The Information We Collect

We collect both personally identifiable information (“personal information”) and non-personally identifiable information through our site to learn more about how our visitors use the site and to measure areas of interest. Collection of information allows us to build features and functionality that will enhance your experience. Personal information may be collected when you register or submit information on our site. We collect non-personally identifiable information through the use of general tracking information and click path tracking (cookie technology) described below.

Forms and Registering

In order to register or make requests to receive materials on or through our site, you may be required to provide personal information such as your name, address, email address, and phone number. If you correspond with us or submit comments or suggestions, your personal information may be included in our internal database system. We may also use this information to respond to your emails, questions, comments and suggestions, notify you if you have been selected as a winner of a contest or sweepstakes, provide customer support, send you emails about our site, new products, special deals or other similar matters. In addition, we may send correspondence to the email and/or street address you provide to us which may include newsletters and information about us. This notice applies to all information collected or submitted on the website.

Log Files

As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons

A “cookie” is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. This website uses cookies to help identify and track visitors, their usage of the website, and their website access preferences. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using websites that collect them, with the drawback that certain website features may not function properly without the aid of cookies. We use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features.

Web beacons, also known as pixel tags and clear GIFs, are electronic images that allow a website to access cookies and help track marketing campaigns and general usage patterns of visitors to those websites. Web beacons can recognize certain types of information, such as cookie numbers, time and date of a page view, and a description of the page where the web beacons is placed. No personally identifiable information about you is shared with third parties through the use of web beacons on the site. However, through web beacons, we may collect general information that will not personally identify you, such as:

  • Internet browser, operating system, IP address, date of visit, time of visit and path taken through the site.
  • Internal use of web beacons. We may use web beacons internally to count visitors and recognize visitors through cookies. Access to cookies helps us personalize your experience when you visit the site.
  • Email. We may include web beacons in HTML-formatted email messages that we send to you. Web beacons in email messages helps us determine your interest in and the effectiveness of such emails.
  • External use of web beacons. We may also use web beacons externally. For example, we may report aggregate information about visitors, such as demographic and usage information, to our affiliates and other third parties. We may also include other company’s web beacons within the site.

Google Analytics and Other Tracking Software

We utilize Google Analytics and other tracking software to gather data on web users to all web addresses within the domain.

We utilize Google Analytics and other tracking software to gather data on web users to all web addresses within the domain. has also enabled Google Analytics Advertising Features, which includes:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data via advertising cookies and identifiers

We have enabled Google Analytics to collect data about traffic to our website with Google advertising cookies and identifiers. We do not facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google feature.

We also use Google AdWords for personalized advertising (formerly known as interest-based advertising). This allows us to collect data that facilitates more targeted advertising content delivery to users based on sites they have visited and behaviors they have taken on

We use the information we gather to better understand how users find and use our website and to better understand how our products are researched. This data is not sold to other companies and does not contain personal information.

If you do not wish to have any anonymous / non-personally identifiable information to be collected about you through Google Analytics software, you can opt out of Google’s advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software.

The Way We Use Information

We use the information you provide about yourself when placing a request only to complete that request. We do not share this information with outside parties except to the extent necessary to complete that request, except as otherwise set forth in this Privacy Policy.

We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

You can register with our website if you would like to receive additional information as well as updates on our new products and services. Information you submit on our website will not be used for this purpose unless you fill out the registration form.

We use non-identifying and aggregate information to better design our website. For example, we can tell that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals.

Finally, unless you expressly give us permission to do so, or where we are required to do so by law, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Our Commitment to Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. However, due to the open communication nature of the Internet, we cannot guarantee that communications between you and us, and us and you will be free from unauthorized access by third parties. If such access occurs, we will do our best to rectify the situation, but we are not liable for the damages or effects of such breach.

Our Commitment to Children's Privacy

Protecting the privacy of the very young is especially important. For that reason, we never knowingly collect or maintain information from anyone under 13 years old, and no part of our website is structured or intended to attract anyone under 13.

California Privacy Rights

California law entitles residents to ask us for a notice describing what categories of personal information we share with third parties or with corporate affiliates for those entities direct marketing purposes. We do not provide any personal information to third parties for their own direct marketing purposes. If you want to request a notice or have any questions about our privacy practices, please contact us at

How You Can Access or Correct Your Information or Opt Out

You can access all your personally identifiable information that we collect online and maintain by contacting us at We use this procedure to better safeguard your information.

When you register with us, or if you provide additional personal information through our site, we provide you with the right to “opt out” of receiving future communications from us for direct marketing purposes by indicating that you decline such communications.

If you’ve subscribed and later change your mind, you may withdraw your consent simply by clicking the link to “unsubscribe.” You may choose to have your name taken off of our email list after you have registered or provided additional information by emailing us.

You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error.

To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

Links to Third-Party Websites

This site may contain links to other sites. We provide these links to you as a convenient method of accessing information that may be useful or of interest to you. This Privacy Policy and the practices that we follow under this Privacy Policy do not apply to the websites of any third party. We are not responsible for the content, accuracy, or opinions expressed on any third party website or for the privacy practices or security standards used by third parties on their respective websites. You understand and agree that by clicking on a link to a third party’s website, you have left this site and the Privacy Policy on this site is no longer in effect.

Changes to This Privacy Policy

We reserve the right, at our sole discretion, to update, amend and/or change this Privacy Policy without prior notice and at any time. Updates to this Privacy Policy will be posted here. You are encouraged to revisit this Privacy Policy from time to time in order to review any changes that have been made. Your continued use of the Services following the posting of any such changes shall automatically be deemed your acceptance of all changes.

In the Event of Merger or Sale

In the event that our company is acquired by or merged with a third party entity, or sells all or substantially all of our assets, we reserve the right, in any of these circumstances, to transfer or assign the information and content we have received and collected from visitors to our site as part of such merger, acquisition, sale, or other change of control.

International Users

Our site is hosted in the United States. If you are accessing this site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the site, which is governed by United States law (which may not afford the same level of protection as those in your country), you are transferring your personal information to the United States and you consent to that transfer.

For purposes described in this Privacy Policy, personal information may be transferred to, processed, stored, and accessed by us, our affiliates, and our service providers in the United States and in jurisdictions where any of us may operate. Courts and other authorities in these jurisdictions may, in certain circumstances, be entitled to access your personal information. By using or accessing our site, you consent to this transfer, processing, storage, and access of your personal information in and/or outside of the jurisdiction in which you reside.

How to Contact Us

Should you have other questions or concerns about this Privacy Policy, please email us at

© 2016 American Leather. All Rights Reserved.

Last modified August 31, 2016