Our Commitment to Privacy
At AmericanLeather.com, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you visit AmericanLeather.com, and how we safeguard your information. We never sell your personal information to third parties. To make this notice easy to find, we make it available via a link at the bottom of all pages of the site.
The Information We Collect
We collect both personally identifiable information (“personal information”) and non-personally identifiable information through our site to learn more about how our visitors use the site and to measure areas of interest. Collection of information allows us to build features and functionality that will enhance your experience. Personal information may be collected when you register or submit information on our site. We collect non-personally identifiable information through the use of general tracking information and click path tracking (cookie technology) described below.
Forms and Registering
In order to register or make requests to receive materials on or through our site, you may be required to provide personal information such as your name, address, email address, and phone number. If you correspond with us or submit comments or suggestions, your personal information may be included in our internal database system. We may also use this information to respond to your emails, questions, comments and suggestions, notify you if you have been selected as a winner of a contest or sweepstakes, provide customer support, send you emails about our site, new products, special deals or other similar matters. In addition, we may send correspondence to the email and/or street address you provide to us which may include newsletters and information about us. This notice applies to all information collected or submitted on the AmericanLeather.com website.
As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.
Cookies and Web Beacons
Web beacons, also known as pixel tags and clear GIFs, are electronic images that allow a website to access cookies and help track marketing campaigns and general usage patterns of visitors to those websites. Web beacons can recognize certain types of information, such as cookie numbers, time and date of a page view, and a description of the page where the web beacons is placed. No personally identifiable information about you is
shared with third parties through the use of web beacons on the site. However, through web beacons, we may collect general information that will not personally identify you, such as:
Google Analytics and Other Tracking Software
We utilize Google Analytics and other tracking software, such as Hotjar, to gather data on web users to all web addresses within the americanleather.com domain.
To opt-out of Hotjar, please click here.
AmericanLeather.com has also enabled Google Analytics Advertising Features, which includes:
We have enabled Google Analytics to collect data about traffic to our website with Google advertising cookies and identifiers. We do not facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google feature.
We also use Google AdWords for personalized advertising (formerly known as interest-based advertising). This allows us to collect data that facilitates more targeted advertising content delivery to users based on sites they have visited and behaviors they have taken on americanleather.com.
We use the information we gather to better understand how users find and use our website and to better understand how our products are researched. This data is not sold to other companies and does not contain personal information.
If you do not wish to have any anonymous / non-personally identifiable information to be collected about you through Google Analytics software, you can opt out of Google’s advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software.
The Way We Use Information
We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.
You can register with our website if you would like to receive additional information as well as updates on our new products and services. Information you submit on our website will not be used for this purpose unless you fill out the registration form.
We use non-identifying and aggregate information to better design our website. For example, we can tell that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals.
Finally, unless you expressly give us permission to do so, or where we are required to do so by law, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.
Our Commitment to Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. However, due to the open communication nature of the Internet, we cannot guarantee that communications between you and us, and us and you will be free from unauthorized access by third parties. If such access occurs, we will do our best to rectify the situation, but we are not liable for the damages or effects of such breach.
Our Commitment to Children's Privacy
Protecting the privacy of the very young is especially important. For that reason, we never knowingly collect or maintain information from anyone under 13 years old, and no part of our website is structured or intended to attract anyone under 13.
California Privacy Rights
California law entitles residents to ask us for a notice describing what categories of personal information we share with third parties or with corporate affiliates for those entities direct marketing purposes. We do not provide any personal information to third parties for their own direct marketing purposes. If you want to request a notice or have any questions about our privacy practices, please contact us by clicking here to email us.
How You Can Access or Correct Your Information or Opt Out
You can access all your personally identifiable information that we collect online and maintain by contacting us click here to email us. We use this procedure to better safeguard your information.
When you register with us, or if you provide additional personal information through our site, we provide you with the right to “opt out” of receiving future communications from us for direct marketing purposes by indicating that you decline such communications.
If you’ve subscribed and later change your mind, you may withdraw your consent simply by clicking the link to “unsubscribe.” You may choose to have your name taken off of our email list after you have registered or provided additional information by emailing us.
You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error.
To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.
Links to Third-Party Websites
In the Event of Merger or Sale
In the event that our company is acquired by or merged with a third party entity, or sells all or substantially all of our assets, we reserve the right, in any of these circumstances, to transfer or assign the information and content we have received and collected from visitors to our site as part of such merger, acquisition, sale, or other change of control.
Our site is hosted in the United States. If you are accessing this site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the site, which is governed by United States law (which may not afford the same level of protection as those in your country), you are transferring your personal information to the United States and you consent to that transfer.
How to Contact Us
© 2017 American Leather. All Rights Reserved.
Last modified January 5, 2017